What is ITTIZ and why should businesses choose you?
At the core of ITTIZ are a group of people who are passionate about technology, creativity, design and the future. We have all come from different industries and different experiences to offer creativity to companies located in Shenzhen. We think that ideas can really transform industries and we are here to make that happen. Our rapid growth and high retention rate with clients has been due to the fact that we analyse entire business models and look at companies wholeheartedly before moving forward with any of the projects. This builds a certain amount of trust between the client which provides a long-lasting relationship. Basically, we become the marketing department of the company. Whether they want social media, design, video production, crowdfunding, or even commercial quality motion graphics, they end up using ITTIZ for the majority ofthese needs.
The ITTIZ team provides solutions to effectively market products online, but what do you identify as the biggest problems?
We have had the pleasure of dealing with some amazing companies here inShenzhen. A large majority understand that aesthetics (Branding & Design) are as important as the product itself. We have met other clients who are interested in short term gain and are not brand focused, but product focused.One of the biggest problems for us is trying to convince Chinese companies regarding how to market, brand and design their products for Western markets. What works in China does not necessarily work overseas.
There has been a lot of talk recently about your “Take over America” viral marketing campaign. What was the aim of the campaign and do you feel it was successful?
We feel that we need to showcase our creative ability from time to time by doing viral marketing stunts. The aim of the campaign was to creatively portray to Chinese companies that we can help them “Take Over” the American market. The campaign has been incredibly successful and we were featured on the home pages of many large publications. Not only that, but the envelopes have resulted in a large amount of interest and a few deals which we have already been closed.
There has been a lot of people talking recently about your “Take over America” viral marketing campaign. What was the aim of the campaign and do you feel it was successful?
We feel that we need to showcase our creative ability from time to time by doing viral marketing stunts. The aim of the campaign was to creatively portray to Chinese companies that we can help them “Take Over” the American market. The campaign has been incredibly successful and we were featured on the home pages of many large publications. Not only that, but the envelopes have resulted in alarge amount of interest and a few deals which we have already been closed.
The campaign was daring and there was the risk that people would not see the comedic side. Did people respond as you hoped?
It’s very difficult to anticipate public response when launching a campaign. A lot of people did see the comedic aspect of the campaign, while a few others were not happy with the aggressive nature of the idea. Overall, the reception was good. We tend to not focus on the negative responses as us trying to deal with the negative responses would only make matters worse. It’s best to let these things play out on their own.
There is an abundance of content on every form of social media which makes it hard to be noticed. How do you make a product stand out?
We are primarily a design focused company. When it comes to social media, we focus heavily on the content generation aspect. Recently we have been transitioning more towards videos as they receive the highest amount of engagement. At the end of the day, the content should provide the followers with either an experience, knowledge or some sort of an emotional response. We try to make content that makes people feel something about the products. If we can do that,the people viewing it will remember it.
In the age of social media, trends and marketing tactics are constantly changing. How do you make sure your team stay ahead of the game?
Tactics and trends will always keep changing but the one thing that does not change is the human capacity for feeling and emotion. The ideas are what matter and not the platforms through which they are distributed. We always try to make the audience feel something and I feel that has resulted in a lot of successfor us, not only for social media, but design, video production and campaigns.
Unlike other companies, ITTIZ claims to create long term relationships with your clients. Why do you feel this is important?
At the end of the day, ITTIZ tries to solve the problems that the company is having with its overall positioning, branding and design and so we never sell pre-made products. We always start fresh with the client to see exactly what issues they have and create a plan that can help them solve the issues. For example, if a client has a really bad website and wants to do social media, we would first fix the website to make sure that traffic is converting in the most optimum way possible. Our experience with the overall mechanism helps to makesure that we are making the best use of the client’s funds.
Where do you see ITTIZ in the future?
We have been growing quite quickly since the first day that we opened our office. We had clients within the first month of our inception. We feel there is a large demand for what we do. We are going to keep adding different creative products to our services and helping technology companies to better portray their innovations to the public. We feel that China is in a similar position to Japan in the 1980’s, where they went from a manufacturing hub to the leader of innovation. We believe that China is going through the same transition. If we can help with some of the creative issues with some of these companies, we can expedite that transition.